Fam Campaign Highlight

๐ŸŽ Note: As part of our Holiday Contest, we're giving the creator who submits the best custom ad for Fam $5,000. Learn more here! ๐ŸŽ„


Campaign Highlights provide more information on how to maximize your earnings for our top campaigns. This includes custom ad advice, ad examples, campaign-specific rules/guidance, and more.

Let's talk about Fam

Fam is an app that lets you drop into live-hangouts in different parts of the world or hangouts that focus on your specific interests, and allows you to meet new people.

TikTok Ad Creation

A fantastic new feature of Fam allows students in Middle School, High School or College to input their school into their app bio; this allows Fam users to be randomly paired in live conversations with fellow schoolmates via snapchat. It's the Quarantine version of bumping into classmates in a hallway!

When promoting Fam on TikTok, we highly suggest creating your own custom ad to run on your page using the greenscreen feature over your successes in the app.

Selling points and proven content ideas

๐Ÿ‘‰ Its a private chatroulette for just your school! - Shelter in Place has kept a lot of students from being able to be social at school (you can't bump into your crush in the hall, or have lunch with friends), but Fam now drops you into live snapchat conversations with fellow students from your school.

You know those classmates you KNOW of but don't actually talk to? With Fam, you finally can.

๐Ÿ‘‰ Meet Friends at Nearby Schools - If you don't want your Fam experience to be ONLY with your classmates (maybe your school is small) but don't want to open up your random chats to ANYONE, you can also just meet people the same age as you from schools nearby!

๐Ÿ‘‰ Group Facetime Party - Think of Fam as a way you can basically group dial your entire school and see who's online and ready to hang live.

๐Ÿ‘‰ Want to meet new people, double date w/ friends? - Talk about how you can make new friends, or even double date on the app. How? Fam pairs you and your friends up in the same video chatroom) with new people to talk to. ย Also, you can hit them up on snap after because Fam is integrated with snap! But DON'T call it a "Hack" or a way to "blow up" your account โ€“ that's impersonal and incorrect. It's just a great way to meet new friends while already hanging WITH your friends.

๐Ÿ‘‰ Do NOT say the app is a Snap HACK - This app is not a utility app to HACK your way into more snap followers, it's a community-focused app that will make you more friends and pair you with similarly aged students and folks that live in your area.

General Ad-Creation Tactics

๐Ÿ‘‰ Keep it native โ€“ If your audience knows what you're sharing is a non-genuine ad, it can often have a negative impact on total # of views. More views = more $ so to ensure your best chances of that happening, we suggest one of the following:

  • Weave the value prop of the app into a skit or storyline
  • Add a targeted ad at the end of your content. This tends to only work if your video is > 20-30 seconds in length with at least 7 seconds of your ad being specifically about the app you're promoting.

๐Ÿ‘‰ Make it relevant โ€“ Show yourself using the app or green screen over a screen recording of the app! If thatโ€™s not your thing, make sure to share some details about the app itself. This will lead to a higher conversion rate once your followers land on the App Store page. This should also produce better users, which will lead to higher payouts over time!

๐Ÿ‘‰ Include a call-to-action โ€“ Itโ€™s important that your followers know to download the app via your link in bio rather than searching for it in the App store. Best practice is to green screen in front of your profile and point directly to the link. If using Linktree, itโ€™s good to point to the specific link within.

๐Ÿ‘‰ Take advantage of Linktree - Using Linktree is a great way to develop a big base of passive income with the Plug because it enables you to promote more than one ad at a time. Each time you have a piece of content that hits the FYP it will bring new followers to your page. These new followers will look through your older video and see the various ads youโ€™ve posted. This means that you will continue to earn $ weeks after you post an ad!

Plug Specific Rules

  • Donโ€™t incentivize or provide external motivation to download an app other than the appโ€™s features or your experience with an app itself. Learn more about incent here.
  • Be truthful and donโ€™t make false claims about your personal usage or the expected outcomes from using the app.

Thoughts, comments, questions? Weโ€™re always around to help; please donโ€™t hesitate to get in touch via email at hi@plugco.in or directly within your Plug app.

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