Betternet Campaign Highlight

Exciting news: We are launching a new series called Campaign Highlights. These will provide more information on how to maximize your earnings for our top campaigns. This includes custom ad advice, ad examples, campaign-specific rules/guidance, and more.

Let's talk about Betternet

Betternet is a VPN app that gives users online privacy, the ability to set a virtual location, and the ability to pull off some fun tricks (described below).

TikTok Ad Creation

When promoting Betternet on TikTok, we highly suggest creating your own custom ad to run on your page. These convert at a much higher rate on TikTok than our pre-made ads resulting in much higher earning potential.

One proven ad concept is: Hack Netflix with Betternet to watch shows in other countries – You can introduce Betternet as a way to watch Netflix's catalogue in other countries with lines like: “German Netflix is better than US Netflix, let me show you how” or “There’s a show on Netflix that you won’t believe that’s banned in the US, let me show you how to watch it.”

If you are looking to take this "Netflix hack" a bit further, you can mix it with a story time theme focused on content you remember from childhood that you can't find on US Netflix to hook your viewers, like this. 

Instagram and Snapchat Ad Creation

Similarly to TikTok, for Instagram and Snapchat, we're seeing that the "Hack netflix" method is a great way to go. The important thing for Instagram and Snapchat is to be sure to use text box overlays which clearly explain what the ad is saying — this is because many Instagram and Snapchat users have sound OFF.

General tactics

👉 Keep it native – If your audience knows what you're sharing is a non-genuine ad, it can often have a negative impact on total # of views. More views = more $ so to ensure your best chances of that happening, we suggest one of the following:

  • Weave the value prop of the app into a skit or storyline
  • Add a targeted ad at the end of your content. This tends to only work if your video is > 20-30 seconds in length with at least 7 seconds of your ad being specifically about the app you're promoting.

👉 Make it relevant – Show yourself using the app or green screen over a screen recording of the app! If that’s not your thing, make sure to share some details about the app itself. This will lead to a higher conversion rate once your followers land on the App Store page. This should also produce better users, which will lead to higher payouts over time!

👉 Include a call-to-action – It’s important that your followers know to download the app via your link in bio rather than searching for it in the App store. Best practice is to green screen in front of your profile and point directly to the link. If using Linktree, it’s good to point to the specific link within.

👉 Take advantage of Linktree - Using Linktree is a great way to develop a big base of passive income with the Plug because it enables you to promote more than one ad at a time. Each time you have a piece of content that hits the FYP it will bring new followers to your page. These new followers will look through your older video and see the various ads you’ve posted. This means that you will continue to earn $ weeks after you post an ad!  

Betternet Specific Rules

  • Do not advertise the app as being free. Instead encourage followers to sign up for a free trial.
  • If advertising the Netflix Hack, only refer to the UK, Germany, or Canada. You can use the following website to find shows to highlight:
  • Mention Betternet by name or show it's name in your video.

Plug Specific Rules

  • Don’t incentivize or provide external motivation to download an app other than the app’s features or your experience with an app itself. Learn more about incent here.
  • Be truthful and don’t make false claims about your personal usage or the expected outcomes from using the app.

Thoughts, comments, questions? We’re always around to help; please don’t hesitate to get in touch via email at or directly within your Plug app.

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