Ignite your earnings from Litstick using this easy TikTok ad style

by Daniel Feeney

Want to know a secret? Many of our top TikTok creators are promoting Litstick; and nearly all of them are using the same, easy-to-follow formula.

Today, we’re going to go over how you can do the same and start cashing in! 🤑

What is Litstick

Litstick is a fun, simple app that lets you prank your friends through stickers.

Custom Ad Creation

The formula to success is as follows:

  1. Create a storytime TikTok video where you cover an ear-catching story.
  2. If you're not a storytimer, no problem — use this technique on any video you can implement an ad in the middle of.
  3. Midway through your video, say "before I continue there's a brand new app I have to tell you about" while introducing Litstick as a "ridiculous app that allows you prank your friends by changing their text messages!"  
  4. Do step 3 while showing green screen video behind you with the Litstick app being used.

Note: You can find these green screen videos under Assets on the Litstick campaign view in the Plug.

What success looks like

General Ad-Creation Tactics

👉 Keep it native – If your audience knows what you're sharing is a non-genuine ad, it can often have a negative impact on total # of views. More views = more $ so to ensure your best chances of that happening, we suggest one of the following:

  • Weave the value prop of the app into a skit or storyline
  • Add a targeted ad at the end of your content. This tends to only work if your video is > 20-30 seconds in length with at least 7 seconds of your ad being specifically about the app you're promoting.

👉 Make it relevant – Show yourself using the app or green screen over a screen recording of the app! If that’s not your thing, make sure to share some details about the app itself. This will lead to a higher conversion rate once your followers land on the App Store page. This should also produce better users, which will lead to higher payouts over time!

👉 Include a call-to-action – It’s important that your followers know to download the app via your link in bio rather than searching for it in the App store. Best practice is to green screen in front of your profile and point directly to the link. If using Linktree, it’s good to point to the specific link within.

👉 Take advantage of Linktree - Using Linktree is a great way to develop a big base of passive income with the Plug because it enables you to promote more than one ad at a time. Each time you have a piece of content that hits the FYP it will bring new followers to your page. These new followers will look through your older video and see the various ads you’ve posted. This means that you will continue to earn $ weeks after you post an ad!

Plug Specific Rules

  • Don’t incentivize or provide external motivation to download an app other than the app’s features or your experience with an app itself. Learn more about incent here.
  • Be truthful and don’t make false claims about your personal usage or the expected outcomes from using the app.

Thoughts, comments, questions? We’re always around to help; please don’t hesitate to get in touch via email at hi@plugco.in or directly within your Plug app.